What's the trick, the magic, the silver bullet -- the answer -- to getting an online business up and running? It's building a marketing structure around a strong offer and a powerful core message. Learn to attract interest in your brand, your product, program or service from buyers who are ready to buy.
You don't need to become an 'internet marketer' to make money online.
But how exactly do I do this?
What I had to discover was this: Anybody can have a fabulous concept for an online business. I had to learn to make the distinction between marketing and selling.
In the beginning, I went for quite a few shiny objects, bells and whistles, and social media instead of figuring out that what I needed was a funnel.
But before I could build a funnel I needed at least one irresistible micro-offer.
Why? Nobody knew who I was.
Not one single customer besides my mother would ever discover what it's like to have me as a technology coach when I couldn't direct them to an offer.
When traffic is directed to a funnel a great front end offer, converting that traffic into sales happens again and again. Without traffic? Without a funnel? I didn't have a way to grow a business, no matter how fabulous my idea was.
Until I figured out how to build an online "back office" using free or low cost tools so I could keep my marketing funnel elements organized. Now I make the best use of my time every day while growing my online business.
Imagine being able to do the same for yourself in 90 days or less from putting your back office together, to making a lead magnet, to crafting your first simple funnel.